The bold spirit, the imagination, the elegance and the graceful opulence are characteristics capable of giving the brand an allure and an unmistakable style both in the jewels, and in all the lines of declination of the brand: from the hotel, to the catering, from accessories to jewelry to watches. And it is precisely the watches that Baggio Luxury takes today under its aegis to sell them in its multibrand boutiques in Rovato, in the heart of Franciacorta, and in Vicenza, the Venetian city that gave birth to Palladio, a crossroads of tourists and merchants coming from east and from all over Europe. An important and significant acquisition that projects the two Baggio Luxury watchmaking in the sphere of the women’s jewel watch and the equally fundamental stylistic aurea of ​​the men’s watch, where mechanical research is compared with that of the modern, perfectionist, classy gentleman. but never granted.

The choice of this new acquisition does not come by chance: the brand reinforces the basket of Baggio Luxury offers, aligning perfectly with the offer already present in boutiques. Why you can read it yourself, browsing through the history of the brand.

Bulgari: how a Maison is born
Bulgari watches
The 2018 news

BULGARI: how a Maison is born

If it is true that his birth is due to the Greek Sotirios Voulgaris who came to Italy in search of fortune in 1881, his story is profoundly and intimately Italian. It is in Rome that Bulgari sinks its aesthetic roots, acquiring its historicity already in the etymology of the brand where the Latin was preferred to the Greek. It was 1894. Sotirios with the partner Demetrio Kremos open BVLGARI, a shop in via Sistina in Rome dedicated to the sale of silver jewelery. The creativity and beauty that characterize them trigger a success of the sudden public so much to push the two partners to raise the bar: the jewels, more and more precious, are accompanied by precious stones and gold; the research is also in design, transformational and never predictable, to offer women a free interpretation in the way of wearing the jewelry with brooches that became pendants and necklaces worn as bracelets … just like it was at the time in Paris.

That same Paris that today houses the headquarters of the luxury colossus LVMH, which in 2012 acquired the brand without however distorting it (for more information CLICK HERE). The Bulgari office, however, remains in Rome, as well as the historic boutique in Via Condotti, but above all, as the patrimony of the style of the Maison.


The history of Bulgari watchmaking is in fact closely linked to its goldsmith production. Bulgari has been creating a timepiece for women for over a century. This is testified by the Maison’s archives that remind us of the sparkling debut, in 1920, of the first model with diamonds. However, it was in the Forties with the launch of Serpenti, the Bulgari collection of supple and seductive watches-jewel, that its watches enter the collective imagination, becoming the spokesman of a unique and recognizable style. The sinuous design of the Serpenti collection of timepieces is then revisited in the Fifties with the launch of the Tubogas models, realized thanks to the expertise of the goldsmiths’ homonymous technique. 1975 opens with the phenomenon BVLGARI ROMA and the limited edition presentation of 100 specimens, initially offered only to the best customers of the Maison, but which subsequently triggered a great demand, which was answered in 1977, with the launch of the historical BVLGARI BVLGARI collection with double engraving, inspired by the inscriptions on ancient Rome coins. The men’s line debuted in 1988: the Diagono models are born, to wear every day, dedicated to the active but elegant man.

Since then, the lines of men and women are progressing in parallel in the perennial search for excellence. Let’s quote some salient stages …

In 1993 the launch of the Carbon Gold Bulgari collection was a real revolution so that the collection became an icon of the watchmaking world. The reason is simple: the collection has paved the way for all kinds of research on alloys and metals, giving rise to surprising and unexpected combinations. Re-edited in 2016 with a super-current look (see photo on the cover), the watch offers yesterday as today the pleasant sensation of wearing an extraordinary and unique watch.

Citing the official BVLGARI sources, in 2004, the Maison is pleased to present Grandes Complications, the first line of watches produced internally where the ingenuity of the tourbillon movements is combined with exceptional compositions. After a new interpretation of the Serpenti creations, embellished in 2010 by a sinuous reinterpretation of the tubogas workmanship, the Octo collection breaks into 2012 with its geometric shapes and the innovative octagonal design.

2014 is the year of records: while it illuminates the female wrists with the new LVCEA collection, the most sparkling timepiece of the entire collection inspired by the ancient Roman sundials and embellished by a crown with a pink cabochon-cut stone, BVLGARI is officially rewarded at Geneva with the award of recognition for the best jewel-watch of 2014 to a wonderful model of the DIVAS ‘DREAM collection, adorned with more than ten carats of diamonds and emeralds and, at the same time, sets a new world record thanks to the subtlety of the new Octo Very fine Tourbillon.

The brand’s creativity does not stop and in 2015, it translates into the refinement of the new DIVAS ‘DREAM timepieces. In 2016, the Bulgari watchmakers set a new world record thanks to the world’s thinnest tourbillon movement (1.95 mm thick), which combined with the small seconds elegance of Octo Finissimo Répétition Minutes reconfirms a watchmaking vision that does not ceases to reinvent itself. Bulgari proudly continues with the presentation, in 2017, of a new generation of sparkling timepieces, including the new Octo Finissimo Automatique, the modern expression of a miniaturized refinement and the world’s thinnest watch in its kind.

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Last but not least, with the 2018 the new LVCEA collection, even richer, even more sparkling with lights and colors. Metallic notes and mosaic motif, rippled with diamonds arranged around the crown, on the end of the strap and to mark the hours in the dial, speak of the Eastern Roman Empire in the LVCEA MOSAIQUE collection: just a glance and we are in Byzantium. More discreet but equally fascinating, the LVCEA collection illuminates the time by wrapping the wrist with seductive beauty thanks to a watch that pays homage to the ancient Roman sundials with a contemporary design, underlined by the glamor touch of a pink stone cabochon with diamond applied to the crown.