The most important event of the year dedicated to watchmaking and jewelery is back. Baselworld 2018 opens on March 22nd at Basel, which since 1917 has been synonymous with luxury and innovation. Scheduled until March 27, 2018 (the day dedicated to the press will be held Wednesday, March 21, 2018), the event sees this year contract only 6 days compared to the usual 8, a symptom of the period of decline that is going through the industry despite recent positive signs.

Baselworld 2018: the show

Less days does not mean less show because, between parties and conferences, appointments are not lacking and even brands. With over 1,500 exhibitors from all over the world ready to impress with the luxury of masterpieces of watchmaking and precious stones, the fair will host brands such as Rolex, Omega, Chanel Orologerie, Hublot and TAGHeuer, just to name a few. There will also be a space dedicated to the smaller and more independent brands, concentrated in the Les Ateliers area to give rise to new aesthetic and mechanical visions in terms of movements, dials and precious jewels.

The Basel Exhibition

The location is always the same: the trade fair Schweizer Mustermesse Basel (MuBa – MCH Swiss Exhibition Basel LTD., 4005 Basel, Switzerland) renovated in 2013 to give rise to 141,000 square meters of exhibition in which to get lost in jewelry, watches, large brand and emerging names, discover new trends and be enchanted by the charm of luxury (see below the map). If the fear is that it is too big, this year Baselworld has created a free app to know all the exhibitors and a virtual map so as not to miss a single stand.

Baselworld: numbers

Compared to the 2017 edition, which has made only a little more than 106,000 visits compared to 145,000 in 2016, the event promises to rise again this year. The optimism is given by more than 86,000 people (in 2016 were 11,000) who followed live the press conference that, like every year, inaugurates the Basel Show. We are sure that the attention will not diminish even after the fact that the press representatives registered to date are 4,400 (+ 87% compared to 2016).

About Baselworld 2018, the Basel Exhibition

From 22nd to 27th March 2018
Press day: March 21, 2018

Opening Hours
Every day from 9am to 6pm (Tuesday March 27th: 9am – 4pm)

Tickets cost
Daily: to be confirmed (price 2017: CHF 60)
In pre-sale starting from December 2017 on official web site
At the ticket counter in front of Hall 1 and at all main entrances.

Contacts for visitors:
Tel: +41 58 206 25 25
Fax: +41 58 206 21 90

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