1930 - 2000The Family: timeless excellence


Jewelers and watchmakers for four generations, the Baggio family began its activity in 1930 thanks to the work of Antonio Baggio, the forefather of a history that bases its foundations on the excellence of an authentic and precious product.

Opened in Rovato, in the heart of Franciacorta, the store stands out immediately for the high technical and stylistic content of the products made and distributed. Antonio follows his son Pietro, a man capable of solidifying his father's efforts and of passing on to the third generation (Giorgio Baggio) entrepreneurial skills and the pursuit of beauty. The same characteristics that are found today also in Alessandro, authoritative expert in gems and diamonds, as attested by the GIA certification, Gemological Institute of America, achieved in 2008.

2000 - 2014The affirmation of the brand


In 2000 the Baggio family launches Baggio Jewelry, a label that encompasses all the experience and goldsmith's art of high jewelry signed Baggio, translated into charming, elegant and modern jewels: an action aimed at institutionalizing a prestigious and concrete past.

In 2014, Baggio Eyewear was born, a line of 100% made in Italy acetate glasses produced in limited edition capable of combining quality, craftsmanship and trend in pieces with authentic design and refined style. An immediate success that is confirmed in the second line of the B Icon brand, eyewear easy to wear and change: collections created ad-hoc to celebrate a special event and for this reason perfectly fell into the mood of the moment. The eyewear line has given way to a new and ambitious project enclosed under the name BgO89, a label that identifies a world made of unique and multiform accessories, specially selected for a heterogeneous public, without boundaries and with only one desire: to express one's own uniqueness, wearing only the best of Made in Italy. These products have had as their first outlet the Shanghai market where in 2015, inside a 10000 square meter super mall dedicated to Made in Italy, baggio Luxury has inaugurated its international corner, thus opening a new window on the world of luxury.

2016A new shop


2016 is sealed by a new all-Italian opening. It's up to Vicenza to host the new Baggio Luxury store:

150 mq of luxury arranged on two levels, in the heart of the Palladian city. Together, Giorgio and Alessandro Baggio today ferry the Baggio world to new horizons, maintaining the same goal: to expand their business to offer their customers top-quality products, quality products, new products and customized services to meet the needs and needs of an increasingly demanding public.

Today, Tomorrow


Together, Giorgio and Alessandro Baggio today ferry the Baggio world to new horizons, maintaining the same goal: to expand their business to offer their customers top-quality products, quality products, new products and customized services to meet the needs and needs of an increasingly demanding public.